June 5th and 6th, 2018

Bruno Maag

Bruno began his career with an apprenticeship as a typesetter at Tages-Anzeiger, Switzerlands largest daily newspaper. He then studied Typography and Visual Communcations at Basel School of Design under Wolfgang Weingart and Andre Gürtler amongst others. After graduating Bruno emigrated to England to work for Monotype where he established their ‘custom type department’, creating fonts for the New Yorker magazine, and others.

Recent highlights are fonts for Rio2016, multilingual type for Nokia and HP, and a lovely serif font for luxury hotel brand Faena. He is currently investigating type and emotion, with a special interest in the physiological aspects.

Richard Bailey

Richard’s background is in corporate services, but since joining Dalton Maag he’s diversified into developing the design service offering and improving the client experience.

Recent highlights include Ducati, USA Today, and Amazon. Richard holds the position of Operations Director, and is based in Dalton Maag’s London office.

Duration: Two days
The workshop will take place at:
Biblioteca Comunale di Faenza (1st Floor)
Via Manfredi n. 14
Faenza (RA) (View on Google Maps)

Wednesday 5th,Thursday 6th of June.
The workshop will start at 10.00
Please, be on time.


Personal laptop with Adobe Photoshop and Illustrator (download a 30-day trial if you don’t own it), and FontLab Studio (Demo version)
Notebook/paper, pen, pencil, pencil sharpener, eraser, ruler (etc).

Two day workshop on a professional approach to designing a typeface.

In the workshop Richard Bailey and Bruno Maag will explain an effective and efficient approach to designing a typeface (family). The participants will learn how to define the requirements, aesthetically, technically, linguistically, and how to setup the design process.

Although there is a theoretical component to help participants with decision making, the workshop focuses heavily on drawing, with the goal for each attendee to have an established design concept that can be expanded into a working font.


Great Primer





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